MENK music video case study

The artist is a new upcoming UK artist who is from London. He specialises in pop/house music. The video begins in a bedroom as we see the artist himself laying down while lip-syncing the lyrics, he shows emotion through his actions, both distressed and anger. This specific song is very fast pace which links well with the fast contemporary dancing we see from the dancers. The actions shown from by MNEK himself and the dancers shown really match and lyrics as well as the beat of the music played. For example at the beginning of the song he is shown in bed, very calm, as well as the other dancers, they too are seen just sitting down during the beginning and as the song reaches the chorus, the mood changes and we start to see a lot more movement. It is also very clear that he is the artist as he is the only one who is lip-syncing so the audience is not confused and also because he appears more frequently than the others, when the rooms are changing.

His hands on his head and his facial expressions show he may be confused and distressed. The camera uses a 'panning' motion as there are different bedrooms being shown and within each something different is happening. As the camera moves through the different rooms we see something different each time. For example we would see him in bed, looking restless, then him standing up while lip syncing or we would see a dancer. Because of this, i believe the music video is performance based due to the dancing and also the acting by the artist. The use of acting really shows the audience how the music is intended to be perceived which is us understanding that he is continually thinking about someone. I also believe this music video was intended to be a 'performance' music video due to the dancing and lip-syncing. Each room is the same, but different people are in the rooms, doing something different, each time the camera moves along. This creates a contrast of the repetitive use of the same bedroom and its layout and props, against the different people and actions made in each room.

During this video we see bright colourful lighting in the background change continuously. This draws us in even more as the colours grab our attention. The change in bright colours also give the effect of a night-club-this could be a strategy to draw in a youthful audience, such as late teens. From the basis of music video and what is included, we can assume that the target audience would be young people. We can also assume this from the layout of background. We see bedrooms which are not very neat and 'classy'-this gives the video more a relax feel which could also help by keeping the focus on the artist and the dancers shown.
This music video doesn't fully match the video my group and i would like to produce but the effects added into this video such as bright lighting,to empathise the meaning of the lyrics and emotions of the artists.This will also allow the audience to understand whether this a narrative video,which my group and I video will be due to the mood of the song