Friday, 16 September 2016

Ellie Goulding-Anything could happen




The artist of this track is Ellie Goulding, he is famous for her indie pop music. She is a British female artist and also song writer. With most of her music videos she brings in a lot of excitement to really surprise her fans. In this particular video she is on a rocky beach or a coastline. We see a lot of shots where the water is hitting the water, occupied by loud crashing noises and glass breaking to even more alert the audience.From the beginning we get the idea that this music video is 'nature themed' and may have relation to the lyrics. The title 'Anything can happen' could relate to the uncertainty of nature itself and we never know how the natural world will respond. From this perspective i believe that the video is based as a narrative music video. The shots of the water aggressively hitting the coast can really relate to the lyrics and the title. The rough water could relate this title also. Her pale look and light pink hair could be for her to almost blend in with her surroundings.This again relates to the title as this is very unusual and is not how we would expect to see her. Her appearance and costume within the video also give her an angel-like look. Because of white/pale pink flowy dress she looks almost majestic and graceful, which could also relate to the natural theme of the video. This could be to represent her as a soft. Warm person and that she may be feeling fragile when singing this song and wants her viewers to feel as she does.From the beginning it is made very clearly that she is the artist as she is the only one in the music video who is lip syncing the lyrics and she is shown the most. The camera focuses on her and we only ever see her or parts of the background, no one or anything else. A Lot of the time throughout the video, her lyrics are matched by her actions, for example, this image of her with both fists clenched together is when she sings ‘After the war, we’d say wed fight together’. The word 'fight' and 'together' relate this action to also allow the views to understand how she is feeling and also how she wants us to feel while hearing the lyrics.
As the song reaches its chorus, you can recognise that the cutting rate is in sync with the actual music, this also is another way engaged the viewers and catch their attention-this is an intelligent way to add creativity to a music video.A Lot of the time she refers to 'we’, even though she is shown too alone in the video. This could be highlighting she is talking about herself and somebody else but she almost doesn't want to believe that she is alone on this beach. This relates to the fragility of her appearance. Throughout the video we see her a woman who is going through a lot of emotion. As the video progresses to the end, we see the appearance of someone else, a male, who doesn’t look as well as Ellie Goulding does. He has dark hair and dark features and also has a face covered in blood. This may not be very appealing to some viewers as this could see seen as explicit or unsuitable for some viewers. The two are very different,Ellie is dressed more elegantly and portrays the look of a pure human being, but the lady which is just introduced is shown to be dirty and covered in tattoos which could have negative connotations, such as; rebellion and hardcore.The role of this lady could be another way of surprising the viewers, as we did not expect the appearance of a character, who is so different Ell the video finishes, we see the two in a car together while holding hands, signifying that they are together as a couple. We then see a dramatic change of events when the two are in an car accident near the beach and are torn apart because of this accident.Ellie begins to fly, portraying her as an angel or someone who has just died and is going to heaven. This video quickly becomes a full story as we have witnessed a series of events. This clearly illustrates that this video is a narrative video, which is also what my music video will be too.

1 comment:

  1. You are very clear on meanings and on representations of the star, and of femininity. You write well on meanings, but need more reference to specific shots and editing techniques. You also need a section at the end where you clearly identify which elements you could use / adapt in your own music video. Vanessa

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